Santo took introductions and greeted the guests. He then read the required Disclaimers for the call as provided to us by the Compliance Dept. of Liberty League International. Santo then introduced Paul to get the topics for tonight’s call rolling.
Paul – Thank-you Santo. We appreciate you welcoming our guests to the call and also appreciate you being here and getting the calls started each week.
I wanted to talk about the website that John has been working on and to use this as your “Home Page”. I want to take you through the steps as to how to pick this up as your Home Page. On your toolbar that goes across the top of the page, Click on “tools” that opens a window of options at top. Now, there are several options to choose from – go to “general settings’ go to the Home Page-in that space you type in the blogspot URL which is: http://teamsuccessinc.blogspot.com and then you will have this blog come up as your Home Page. This will give our Team more exposure. We will also share in the leads that come in as a result of this blog. Is this clear to you John and Santo?
John – is everyone clear on how to do this?
Paul – Now, you do not put in www just begin with the http and the rest. O.K.
Ed – Could you repeat the address again?
John – http://teamsuccessinc.blogspot.com
Paul – We are going to explain this tonight because this website will help to generate leads.
Santo – Do the individuals need to give us their addresses?
Paul – John is going to talk about that. Well, lets bring John out to talk about the blog and 3-way calls.
John – I want to bring someone out on the call tonight. He has been a personal friend of mine for oh twenty some years, Mike Rogensues. Some of you met Mike in Vegas. Mike is an attorney here in
Mike – I’ve known John since 1982. I met John when he was a manager at the Centerline store and I bought a color TV from him. I’ll say this, if you are with John, you are in good company. Now, I consider myself to be pretty good at what I do. I’ve been doing this for a while and I can tell you what is good and what to stay away from. So, I’m pleased to be here and let’s have a good day.
John – Thanks Mike. Did someone just come in?
Greg – It’s Greg. I just had to process a Beyond Freedom, but I’m on now.
John – Getting back to the blog. There is a “meet Team Members” link that goes to another page and has photos and short writing about the members. You can have your splash page advertised on this site. So, if you can submit a photo and write a little blurb about why you are doing this – then we can add these to the site. Now this might cause a little competition between us, but I don’t care. I just want to build this team and it doesn’t matter whose organization you are in. We are just here to help.
Hey J.T. its Brad. Hey Brad from
Brad – I’m in
John - Thanks for that Brad. Now, this website is just extra exposure for all of us. We’re not selling lotions, potions, vitamins and pills. We’re all beating the same Liberty League drum!
Ed – Looks fantastic to me!
Andrea – Yeah, it does J.T.!
Greg – I like this—especially the links to the other websites. Its just like Google Adsense. Your sites are there and rather than give it to someone else, give this away to others in Liberty League.
John – This just benefits all of us. I have an appointment with Dr. Stan Harris, he’s the 10-degree Blackbelt from
Andrea – I do, he is engaged to my friend.
Greg – Yeah, he was the one who showed me the business. He did the notes from that call on his “blackberry”. He has lightening fast thumbs. He did my business plan at my house and I got to watch him in action. It was fantastic.
John – And, Don Glanville—I mean if you know him, like him, whatever, his results speak for themselves. So, why not take this and use it.
Another idea that I wanted to share with you tonight is placemat ads. You know the ones with the ads around the outside. I’ve done this in the past. I stopped one about 5 months ago and I just got a call from one a couple days ago. I don’t know, do people take these placemats home? The thing about these placemats is that they are cheap to produce and you can sell the advertising spaces around the sides of the mats to offset the printing costs. You can go to the restaurant owner and strike a deal with him. Tell him that you will provide him with free placemats that will advertise his business as well as your own and others in the community. It is a win-win situation. He has placemats for free with his restaurant advertised on it and you’re advertising your business as well.
The other thing I really want to cover tonight is “how to do a proper 3-way”. Greg is on the line tonight. Greg is very successful in the business and I have asked Greg to share with us his technique for the 3-way.
Greg – Thanks for that John. Now The one thing is that whether they call you or you call them after the call, you must follow-up with everyone. When you follow-up, there are two questions you want to ask:
Now, when they say they have questions you respond: “I want to get to all of your questions. I have a couple return calls to make. I will call you back in 10 to 15 minutes. In the meantime, you can think about the questions you would like to ask and you can take the time to go to my website and look over the information there. By doing this, you are demonstrating the system to them.
When you call them back, you are putting them on the 3-way. You will introduce the advisor doing the 3-way with a very regal introduction. In the back office, there is the guideline/script for the “introduction to the 3-way”. When you introduce the prospect to the advisor, there is no need to tell the advisor the person’s rating—the advisor already knows that they rated an 8,9 or 10 in order to be on the 3-way. You introduce the prospect and also state that you are demonstrating the system in the same manner that the prospect would conduct his business. You are also letting your prospect know that:
1. He doesn’t have to know anything about the business to get started . People are available to help at any given time.
2. You can learn the system while you go along.
The other thing that is important for the sponsor to remember: After you have introduced your 3-way advisor, shut-up and mute your phone. You do not interject anything—by interrupting, you destroy the essence of the 3-way. The call can sometimes go sideways. It is not for the advisor to convince, we are not selling! Sometimes the advisor is trying to get answers to make sure that your prospect will be a good member to add to your team.
When you follow-up, ask the 2 questions (above). Do not answer any questions, leave the questions for the 3-way. I have had people go an a negative rant and then when I ask for their rating they surprise me by rating their interest at 8. You cannot predetermine the interest of your prospect.
After the 3-way is over and the decision to join is made, the advisor will turn the call back over to you. At that point, you congratulate them for becoming a new associate and tell them that you have sent them the “welcome” e-mail which has all the instructions for getting started then you end the call. Get off the phone! Do not carry on a conversation-“Familiarity breeds contempt”.
Andrea – I was a 7 – I got started that night. Is that a “gray” area?
Greg- Someone can be a 5 – don’t tell the advisor that the person is a 5. Sometimes, you can get a feeling about the person so you put them on the call – and your feeling may be right.
The 1 million Liberty League Website is the “interceptor”. You’ve heard about John Lavenia being the “interceptor” when he was in the car business. He was the one that would go after the customer leaving the dealership in the parking lot and talk nice to them and try to bring them back in.
Don’t get too creative. Stay within the box. Train your people to do the system-otherwise they will be working an ungodly amount of time and beating themselves up doing it.
I don’t spend any time training my people on 3-ways. I tell them to bring me a 3-way and they learn from listening and I tell them to go to their back office and learn the intro to the 3-way and the other scripts that are there.
When you are talking to your prospects, “it is an opportunity for them not for you” remember that. If you talk too much, you are deviating from the system and you are increasing your chance of losing the sale.
Ray – Great 3-way. So you do not talk to them.
Greg – The more you talk, the more they start thinking of reasons why they shouldn’t get started. Just send them the “welcome” e-mail and end the call.
Ray – So you’re not putting the urgency into signing them up?
Greg – If you say to get to their e-mail and start signing up, you are chasing them. Just say “congrats” and get off the phone. If you stay on the phone, it sound like you are saying please, please sign up – then you are begging and you sound desperate for the money and at that point you become “needy”.
Ed- You are a professional, Greg.
Greg – I appreciate that coming from you. You are a great salesperson.
Andrea – You’ve always get the right people at the right time J.T.!
John – Thanks Andrea. Does anyone else have anything they would like to say?
Mike – The mats in the restaurant. Here’s an idea I was going to so, but never did, ads on bar napkins. They are free. People look at them. They take them home. Another one is match books. Give them a bunch of free matches with your advertisement.
John – Thanks Mike. Who else has a comment tonight?
Andrea – Are you doing anything with your new cards?
John – Yes, I am. I found this website called Displays2go.com. They have a lot of great stuff in their catalog, and they will ship it for free. I found they had these business card holders (page 51 in catalog). They are sharp looking. They have two way stickers on the back so you can stick them to anything and they have a hinged top. I got this idea from the Swan’s. They did something similar. So, I took these holders with my business cards in them and distributed them to a few businesses around town. I go around to check them. My cards are flying out of the holders. I went to check this party store that I had a case in. The case was gone. So, I asked the guy where my case was and he told me that the cards were gone and the owner took the holder down. So, I told him to call me when it needs to be refilled and I’ll come and fill it.
The cards cost me $70.00 + $50.00 one time set up fee + $9.90 sales tax + $16.00 shipping for a total $145.90. They sent me 2,500 cards. Now these cards are 4/1 cards on 15-point gloss stock.
Ed – What is the name of that company J.T.?
John – West End Imaging – westendimaging.com. The cards have UV coating on front and back. It is a sharp card. We put our own image on the front. It is tough to do that and not have it be distracting, but the way did it and my brother-in-law did it, it just attracts people to the card. But what sells the card, is the back. Now it is coated on the back, so you can’t write on it, but I didn’t want them to write on it. I wanted them to see the toll free number.
This is a networking tool. Now Mike Rogensues is an attorney who knows a lot of people, and he is out there bird-dogging for me. He is a second party in this. He stays totally out of the questions about the business and he isn’t trying to sell anything. He just hands the card to people he knows or meets and says. “Hey, this buddy of mine has an internet business. Maybe what he is doing could work for you. Give him a call.”
Ray – I was at Great Lakes Crossing mall buying clothes for
Ed – How are you handing them out.
Greg – Like flyers in Vegas? Haha
Ray – I left them on the massage chairs. It has a picture of Donna and I on the front so people will look at it. I left them various places around where people stop and look at things.
Jill – Can you deduct the mileage to and from the mall.
Greg – Yes, you can.
John – Jill, you were at the 6-figure business school – what would Steve say?
Jill – This call is great.
Tammy – I have an idea for the cards. Ladies, you know we like to shop. Put your cards in the pockets of the pants you try on. When someone else goes to try them on, you know how you put them on and you have to put your hands in the pocket, then they find your card.
John – Tammy, God love ya.
Andrea – Put them in books—business books, The Secret, etc. at the bookstore.
Greg – I have a funny story on books. I put cards in books at a Chapter store in
John – “You were talking to yourself and you immediately recognized the voice.”
This call is all about helping each other. Like Zig Ziglar said “If you help enough people to get to where they want to be in life, you will get there also.”
This call is a wrap.
John Toth took introductions this evening and the required Disclaimers as written for us by the Compliance Department of Liberty League International were read before the start of the meeting.
The topic of tonight’s call was the Myron Golden 6-Figure Business School that was held in Dallas on February 16 & 17. This seminar was attended by John & Lynn Toth, Ray Roney, Ed Kejonen and Jill Mayo.
John-Myron talked about having High Energy=High Income. In other words, keep your energy level high to achieve you high income goals. He also used an analogy of: “Life is like a can – a lot in = a lot out.”
Another man by the name of Gary Eby, a guest speaker at this seminar, talked about how people always ask him “How much did he make his first year in business?” His answer – “I don’t know”. The reason for this is because he is still benefiting – getting income – from his first year efforts.
Myron also spoke about the three things you need to be successful in business—The Three Functions of Business.
1. Innovation – create or develop something the public is screaming for.
2. Marketing – if you are selling anything, you are in the business of marketing.
3. Money Management – when you develop all 3 of these you cannot lose.
One of the reasons we started this call was to share ideas on how to use inexpensive advertising effectively to generate leads. Myron talked about generating leads and getting paid for them. Is Jill out there?
Jill – Yeah, I’m here.
John – Jill was Myron good?
Jill – Myron is good, good! I was getting my energy up. So, I was jumping on a mini trampoline that I have in my house and screaming my affirmations, scared the cat, but I broke through the barrier!
John – Where are you from?
Jill –
John – Yes
Jill – I think I bought it all.
John – I went to Vegas when he was there. I bought the CD’s, DVD etc. and bought the 6-figure business school conference and brought some people with me to the event in
Benjamin Franklin said: “The man who invests the most in his mind gains the most gold in his pockets.”
Coca-Cola is constantly marketing your mind. BMW and Nike are other examples.
I’ll tell you, the people in Liberty League were the ones who stepped up to the plate. They were the ones that participated and they were the ones that bought the products!
I’m going to share a ‘Golden Nugget’ here – Myron gave 10 different ways to develop leads where they benefit and pay you.
1. E-bay – how do you advertise on E-bay. The example that he gave was women’s shoes. There are pages and pages of listings of women’s shoes on E-Bay. These listings were getting bids as far back as pages 9 & 10. Here’s how you generate leads: Women look at several pairs before they will buy. So here is one thing you can do. Go out to Goodwill, Salvation Army etc. and buy shoes for $1.00 or so and put them on E-bay for sale. You sell the shoes, charge the person for the shipping and when you ship the shoes, include a flyer or an article something about your business and include your contact info. You have their info—a lead-- from when they purchased the shoes and now they have your information. That is the something for nothing close. You have shipped them the shoes, but have also given them something for free about your business. Statistics show that women make up the largest number of online shoppers. So, market to women.
Ed – Myron said you should write an e-book. But most people follow that thought with – “oh, I can’t get it published” – and then that idea becomes negative – no action – no result. But, you can do an e-book on something you know. And, it doesn’t have to be a book, it could be an article. Myron wrote an Article - “The 12 Biggest Mistakes Network Marketers Make”. On Myron’s website, he offered this Article he wrote, I think he did his in 2-days. He started off at one price and then crossed them out as he lowered the price. He made $146,000.00 and some change off of this from June 2005 through January, 2007. I am a manager at CVS Pharmacy, but not for much longer. My wife is having a baby on March 14, and I need the insurance. It costs $30.000 to have a baby. I have about three weeks left. I’m going to write an e-book. Did bells go off Jill?
Jill – yeah, and e-books sell for more.
Leslie – Yeah they do.
John – Why will Myron sell stuff on the back end, because he has established himself as an authority. You can also do a talking e-book.
People want to generate numbers. If they aren’t getting it from their upline, they can jump onto someone else’s tails and learn from them.
I’ve got this guy, Mike Dillard, he sends me e-mails everyday. He’s trying to get me into his business-I’m not interested. But, I can get ideas from what he is doing. Marketing is gathering information. Everybody got that.
You can also put an audio on E-Bay as part of your listing and sell them something that way.
Ed – Something that JT said—“this man has a powerful message”. JT you know you are my mentor. I bought a newspaper at the airport and JT looked at me funny. You didn’t say anything. But after two days with Myron, I get it I’m not watching TV, do not read the newspaper-I may check my ad but that’s it. This is Liberty League and Liberty League is my life. You know they talk about being ignorant, but ignorant is not bad, you just don’t know better. But once you know better and you don’t do better, well that is stupid.
John – Myron had another speaker there, Dr. Stan Harris. Now, this guy is a 10-degree blackbelt. Now he is doing a 1-day seminar in
Jill – Yeah, I have them on my nightstand. I have 30 copies.
John – Well, we have an unlimited supply. You know I was in sales for more than 30 years, I read 1 book when I was 16 it was “The Key to Closing Sales” by Charles B. Roth.
And I trained people how to sell for the next 30 years based on what I learned form that one book plus personal experience. This other book, The Ebony Treasure Map, I read on the plane flying back from
Ed – Great book! The title is The Ebony Treasure Map-The Roadmap to Riches for African Americans – by Myron Golden. It is a great, great book for everybody to read. It is easy to read, a fifth grader can comprehend. I want to say congrats to RayRay who got a stack of books and one had a bonus $100 bill in it, and the next day I bought a stack and found a $100 bill in one – so congrats to me.
John – Now Ed wants to share the books. He will loan them to you, but he wants them back.
Ed – JT, I will sell you my other 10 for $19.95, but I will keep 6 copies to help others. I will always be giving these books out on loan to help. I figure that they can have it read in a few days, and then I want it back to give to the next person to read.
John – You help people, then they feel obligated to you. That’s the thing with these seminars and trainings, you don’t have to go and buy, but go to learn and get enlightened. Liberty League is $1,495 - $7,995 and $12,995. If people are comfortable with you as a leader, they will be comfortable to go full boat with you.
Myron also talked about prospecting. The E.F. Hutton’s and the Charlie Brown’s. What Myron calls the Influence Scale. All no’s are created equally. There is absolutely no difference between a no from an E.F. Hutton type and a Charlie Brown type. But, what if an E.F. Hutton says yes? There is a huge difference between having an E.F. Hutton on your team and a Charlie Brown. Years ago, I hired a salesman who bought and sold Yugo cars. He believed in them. Eddie you know him.
Ed – Oh yeah.
John – It didn’t matter what other people said this guy believed in those cars and he had several of them at one time that he drove. You take people, buy their airfare whatever, once they see who you are and who you are associated with they will want in.
Ray – I went to that seminar and I bought $14,000 worth of products and invested in my Personal Development Library. I have my Beyond Freedom at $1495, and books by Andy Andrews, Bob Proctor, etc.
John – Wow, this call flew by and I didn’t cover all the material.
Jill – Myron was saying he has $100,000 in his Personal Development Library. A lot of people are saying they don’t have them money, but neither did Myron. When Myron was getting started, he approached a friend who believed in him and asked him if he could borrow money. He loaned Myron $42,000 and for that Myron gave him 7% of the profits with the agreement that when his revenue reached $420,000 Myron could buy him out. This whole weekend was about creativity!
John – go out and get creative! This week has flown by. There were some good wake-up calls this week! Santo, Steve and Tammy – hope you got on.
Go to the blog at http://teamsuccessinc.blogspot.com Send me photos of yourselves. People want to see who is on this call.
On the blogspot: International call codes
World Map for time difference
Greg – Yeah, great call! Thank-you for sharing the information, that is leadership. You’re not being crazy or anything by giving away everything that Myron gave you. But by helping the people, you will benefit in your organization.
Leslie – Sell the solutions!
Introductions of those joining the call tonight were taken by Santo Parisi.
Santo read the approved Disclaimers as provided by the Compliance Dept. of LLI.
Santo then introduced Paul Nicholls who spoke about print or newspaper advertising. Paul referenced Wendy Steven’s recorded audio that she did on newspaper advertising. The information on the recording is very good for anyone who is thinking about doing some newspaper advertising. Paul went on to share the experience that he has had is that you have to be careful with the people (representatives) at the newspapers are quick to turn you down on the ad rather than to accept it. He tried to put an ad in newspapers located in
Paul ran an ad which was blocked and outlined (1 inch long) for “Director” for $24.00 a week for 6 months. He then recommended that you ask the rep that you are dealing with “what inducements (specials) they are running”. With this ad, he pays for the first 6 months and then gets 3 months for free. His ad goes to indexed 800 link # with Shannon Lavenia’s recording, but Paul added his own recording to the start and finish. His recorded portion he asks a version of the “Golden Question” – “Is it worth 30 minutes of your time for 30k a month etc.” He recommends that you stay on the rep and the best way to deal with them is to talk nicely and the fax works well also. He said that they did not like his credit card –but, he used John’s address in
Caroline - This is great info you’re giving tonight. I have run ads in the newspapers as well from
Santo – you can get a temporary local phone number for the city/state you want to advertise in.
Paul – you can if you are using Vonage or Skye.
Santo – Wendy Stevens says in her audio that it gives credibility when you have a number. She says that the reps will call within 48 hours of you placing the ad order just to verify that the number is legitimate.
(If you listen to her audio, you will hear Wendy explain how she handles this.)
Paul - Any other experiences with the writer’s guild?
Santo – John is going to talk about the new blog that he put together that has the Team Success Calls and Wendy’s info is near the top. Wendy Steven’s audio came from a smaller call that she was a guest on, not one of the commercial calls. Well, is there anything else? Once we bring John out no one else will be able to talk. Ha ha
Caroline and Glen, can you share any success with your newspaper ads.
Caroline - When we first placed them, we got response. Then the 2nd week it tapered off, but then the 3rd week the response came back again. At first we didn’t understand the concept, so we switched ads and newspapers a lot. Then we learned to narrow our area and run the ads for 2, 2 to 6 months at a time. People get more comfortable with the ad the more they see it. /we have been getting typically, 2,5-6 leads a day.
Santo - And you are putting them on the calls?
Caroline - Some of them we do, but some of them we disqualify.
Santo - You’re signing people up?
Caroline - Yes, they are buying Beyond Freedom and looking for 6 figures. We truly figure that you have to have Beyond Freedom to achieve this. We do more of a service by telling them that they have to go Beyond Freedom. The $49.95 is not going to make it happen. We let them know this is not a $49.95 business. If that is what you want to spend, go have a nice dinner for $50.00. We are upfront with people. We encourage people to look at the website—get a good look around. If they are looking for success, they must go Beyond Freedom. We have gotten 3 Beyond Freedom sales this month. Some came form print ads some Internet.
Santo - Where do you place your ads Sales or Business?
Caroline - Sales. We wanted an ad that resonates with them. Our ad reads: “Sales Pros Trading time for money, work smarter not harder” followed by their contact info.
Santo - Anyone else before I turn this over to John?
John - Santo and Paul have you seen the blog?
Caroline - What is the address?
John - http://teamsuccessinc.blogspot.com/
Here was the initial idea with this call was to help and share ideas with advertising. But we wanted to have a track record. So we have the blog for reference and it has the 3 meetings (calls) that we have had thus far. The 1st call is not on the blog. We will update the blog as time goes on. We will try to make the notes from the calls as precise as we can and transfer the info from each call to the blog that is now up. Last week Greg Nicholls shared an idea and information with regards to You Tube. That is free advertising and You Tube is owned by Google. I have put my ad on You Tube. You can reference your website on You Tube. Then your ads on newpaper, radio, TV and use You Tube as the link to your website. Along with that, we can also put any other links on there.
We are in
Tammy - About free news/online advertising. I found a couple last night when I was searching. If you go to “free advertising”, I found advertising for $4.95 a year. You pick the State, Country, then the following year they discount it to where you are paying a penny a day or $3.65 for the year. So, for less than $5.00, you have a year of advertising. If you only get 10 leads for the whole year and 1 person buys – you have very little expense!
Donna - Ray is doing our advertising for us. And basically, we are doing inexpensive advertising and buying leads too.
Ray - I had a brainstorm idea. We get junk mail letters form credit card companies etc. I came up with a letter advertising our business and I put that letter in the pre-paid envelope that they send ya and I send it back to them and see what happens.
Greg - You should put your business label on back of envelope so everyone handling that sees it and you are marketing to all of them.
Ray - I put on there: “To the lucky person opening this envelope.”
Greg - You could just put your website, that is a simple thing!
Paul - Is this just your web address?
Greg - Work at home – web address – sick of your job? And your web address etc.
Paul - Just imagine everyone receiving one of my million dollar bills!
John - That would be “awesome as always”. I called Paul the other night because I wanted him to check the blog and I said “Paul do you have a minute” and Paul says “no-I’m in a masterminding group.” That is something that is in the Think and Grow Rich book. It says that you should be talking with people in your network twice a week. I think it was around page 102. Read a book and have a mastermind group you meet with twice a week. Great! Greg you mentioned that. Greg have you seen the blog yet?
Greg - I have heard about it, but not seen it. I’ll give you general blog comment.
You should: Update blog frequently
Have them short
Tweak them from 250 – 500 words
Update every 3 days or better than 2 times a week
Have them be organically rich – keyword or keyword phrase be in the first paragraph, first sentence and even better the last sentence. P.S.s are great also.
John - Greg that is great info. The one we have out there is just open to a few people. Should I open it to the general public?
Greg - Yes, people are looking for this. They are looking for how to get to the next level by “selling the sizzle not the steak”.
Paul - This is more like a website than a blog. Not changing every 2 days, but m ore of a reference center. Maybe Greg we should use it as website than a blog.
Greg - In the spirit of giving service in general, I don’t want to share my info with the world, but not everyone is looking for the info. Let those who want it look for it. When they see there are others, not in their group, they will be thankful for the help because someone is out there trying to help.
John - a lightbulb went on – put pictures out there, maybe this persons picture or that persons . . .
Tammy - If you have your personal website hyperlink the blog to the website – don’t need to see it just make sure website is referenced if people go to the blog. On Alexa you can get 100,000 to 300,000 clicks. The more clicks the more opportunity.
Greg - You’re right on! Blog contributors leave websites on there—each blog is a website posting and benefits individuals as well as the groups contributing.
Tammy - Other people can advertise off other people’s blogs with links. You can have links at the bottom whether it is about advertising, inspiration etc. and everyone benefits.
John - Was that great or what!
Greg - Exactly – right on!
John - This was a great call. I have got some great ideas from this call – starting from you Greg. We had 1 ½ hours with Myron Golden in Vegas and now we have 2 days. I am so excited about these 2 days with Myron. We have 7 people taking notes at this thing in
Greg - Overview call last Thursday. Funny thing during the testimonials, I could hear John last Thursday on speaker doing the Team Success Call – whoever did it knows who they are—probably my Dad—but, I could hear John on the call. It was great. haha
John - Well I think this call has been great. Steve come on out here and wrap it up.
Steve - This call is a wrap.
Greg - Post it and hyperlink everything.
notes submitted by LT
Summary Notes from call.
Santo greeted all who called in on the call this evening. Greetings were followed by reading the disclaimers as written for us by LLI’s Compliance Department. The call tonight was then turned over to a sharing and masterminding call by the participants on the call.
Andrea - Kicked off the session by stating that she is doing some advertising with EZ and Google, but noted that she is being careful as far as the expense. She has put some of the things that Greg was talking about on a previous call to use as far as utilizing 20 to 30 cent clicks. She is also calling car salesman and asking the “Golden Question”: “I am not interested in buying a car, but I do have a business that you might be interested in. If I could show you a business where you could make 20 to 30k every month and be able to retire in 2-3 years, would that be worth 3 to 5 minutes of your time?” Then she gives them her call back information etc. This is targeted marketing and it is free! You could target Real Estate, Mortgage Brokers, Insurance Sales etc.
Steve - Good way to have people to call when you have no leads or only a few leads coming in to fill the gap for free. They are going to an Expo and they had index card size flyers printed up with the “Golden Question” on it. They will let us know how it turns out.
Santo - Continued by adding that he feels that with prospects or in talking with people you meet that the less said the better he thinks.
Julian - She has tried DirectMatches.com. Signed up for a week (got 100 hits and 3 prospects) it is free with different things you can sign up for. Can share contacts and they are free leads. The only thing is, you need to have a member invite you t sign on—if you want to try this send Julian an e-mail at julian@iveracity.com or you can call (801) 344-0100.
Tammy - I have been on DirectMatches.com but did not get a lot of prospects. You do get people who want to network with you. You can get ideas from those people on marketing.
John - Are your ads attracting the right people? Is your ad direct so that it get s good hits? Greg brought up a good point last week about choosing your keywords and targeting your people.
Santo called out Ray and asked him where his sign-up came from.
Ray said they have been purchasing leads from Real Time Leads and that is where this sign-up came from. They were new and called people right away after they filled out their information.
Paul – Some of the direct purchase leads that you can get so many each day delivered to you at whatever time you choose can be 72 hours old because they are holding them in a hopper ready to distribute right away, but I believe that the Real Time leads are new. They are not restricted though—the same lead could be distributed to 2 0r 3 people. So, Ray you are doing the right thing by hopping on the phone.
John - These leads are washed a lot of them. So getting right on them is doing the right thing. I’m telling you they sit at the computer just waiting for the leads to come in.
Andrea - The Real Time Leads also have “redirected leads” if you call the 800#. These are fresh real time. After they fill out the info it goes to your splash page. So, they get to know you a little by seeing your Splash Page and they are expecting you to call. It’s a little more money. It is $1.25 for a total of uh $3.65 a piece.
Shelley - When I get a new lead via hotmail, I have it so that it goes right to me cell phone.
Andrea - How do you do that?
Shelley - If you go on Hotmail’s site, there are directions right there and you can set it up.
Paul - We should cover Chapter 11 – not bankruptcy - in the Dummies book. Tier II are the ones you want to look at. John and his son, David, have done a lot with this and David offered technical support with the Tier II system. So, with that I’m going to turn this over to John because he has been working on this.
John - I do not support the Tier III through personal experience. But on Miva, Searchfeed, ePilot keep your bids low. EPilot wants $100 to set up and then they recommend 7 cents for your bid price so that your ad goes through their entire network. So, I went in for 7 cents. The first day I got a ton of clicks for too much money. So, I dropped it to 2 cents and then 1 cent and I’m still getting a lot of clicks. Then it depends on your phone ability. To get started with them, they will not take a credit card over the internet. You have to talk to a live person—they say they will call you. They can be bad about that—they did not get back with me, so be persistent and they will take care of you. I am currently down to 2 cent clicks on Searchfeed. I could go up to 4 or 5 cents and get a top position, but I’m still getting a good amount of leads. If you want to contact me, my numbers are (248) 236-5588 or toll free 866-903-5004.
I’m going to get off the track and talk about Myron Golden. We are going to
I’m going to read the highlights of this audio. John proceeded by reading the notes from the Myron Golden audio.
This call is a wrap.
Santo took Intros. “Awesome as Always”
Santo welcomed everyone to the call and read the Compliance Disclaimers.
Santo called on Paul to get the call going.
Paul - Last week we announced that we would be going over Chapter 2 in the Pay Per Click Search Engine Marketing for Dummies book. This chapter had a lot of definitions which I am not going to go over because they are in the book. We spend time with the 2nd and the 3rd tier search engines for the obvious reason of cost. The 1st tier like Google can be very expensive. John has had some experience with these 2nd and 3rd tier companies so I am going to turn it over to him.
John - We are looking for inexpensive ways of advertising. We have tried a company by the name of Searchfeed. On Searchfeed you can advertise for 1cent a click as opposed to Google @ $5 to $10 per click on some keywords. I got 1500 clicks on Searchfeed and a substantial amount of leads at 2 cents per click. I was paying upwards of .35 to .70 per click before. Last month on Searchfeed, I had 1,322 clicks and paid $26.66. I have paid more than that before when I was using other search engines. Stay away from the top tier like Google, Yahoo and MSN .
Go for the 2nd tier like Searchfeed, Mamma, Miva etc.
Watch out for the 3rd tier. Some of these engines charge you up front and then charge you per click also. I tried AddOn Network. They charged $59.00 up front and then $1.30 per click. Don’t go there.
John retracted – it was not AddOn it was GetMeOnMedia.
Andrea jumped on and agreed with John about GetMeOnMedia.
Santo – I spent too much money on 3rd tier optimization companies. They want to charge you per month to manage your ads. One company wanted to charge $250.00 a month to manage. Some want to charge you $15.00 to $20.00 per conversion. There are some companies who want anywhere from $900 to $3000 to optimize or manage your account. Don’t pay upfront. There is no need to.
Paul - $15 to $20 for click and optimization?
Santo - they are looking at big money to work in the arena of home-based business. I spoke with Greg a little bit about click fraud. Greg said to delete the keywords that are getting suspiciously high amounts of clicks.
Andrea - I’m getting that on Searchfeed.
Santo – Also, don’t be alarmed because you’re not getting a lot of clicks because you want the quality clicks.
John – Check your reports, if every 15 to 20 seconds one keyword is being clicked on –chances are good that is click fraud.
Greg – One way to get away from that is to select keywords that most people may not click on. The not so popular keywords. He gave an example something to the effect of – looking for persons looking to make 200k income or something like that.
John – Referred to Wendy Stevens newspaper ad. To those who are new to the call and who may not know—Wendy Stevens is one of the top earners with LLI. She did a call where she talked about an ad that she ran that netted her 90k in one month.
Andrea – I’m starting to ramp up with Mamma search engine. You know if you have done the small search engines and are comfortable with them, then there are ways to do Google for decent amounts. I have had people sign-up from Google. That is what I want to add for my 2 cents.
John – I have some ads running on Google. One reads “Make money from your PC” and another is “Private Franchising in a .com World”. And I am getting response from these ads. When I was brought into this, I was told that the way to do it was to have as many keywords as you can. The truth is, you should only have about 20 keywords. You don’t want to repeat your keywords. You should have separate ads running for the different keywords you are using. Don Glanville says that there are only about 20 keywords that relate to our business. Keyword relevancy is very important. John’s example was “don’t run an ad for a business with the keyword “boating”.
Greg - I couldn’t find the Dummies book, but I had read it prior. I found another book that I got some good information from. It was very similar to the Dummies book. (I didn’t get the name of the book – L.)
Greg went on to say that he has been getting on pages 1 thru 5 & 6 on Google by doing blogs. He has used “Himalayan hybrid” as a keyword and was on the first page. He has also done videos on “You Tube” to reduce the cost of his advertising and to get good placement on his ads. You have to have the right search phrase and content in your ads. It increases your visibility on the pages with relevancy.
Santo - Yes, I agree. You must keep your keywords relevant to your ad.
Greg - If your’e in the sandbox with Google, which I have been, you will pay your dues—but with time and better ads you’ll get there with Google. This is good info and it is in the Dummies book—so it is a good book and relevant to today’s advertising.
Santo – The thing is to keep doing the thing. I bought Responsive Data Surveyed leads. They were reasonable, I thought, I got 50 leads for $69.00 and got one sign-up today.
John - Andrea has some information that she would like to share.
Andrea - I have some information that I got from a couple of summit advisors. One gal I have been working with lately. She told me abut this. You can get free leads form a targeted group of people who are pople people in businesses already, but they are in businesses that are not going well i.e. real estate agents. Yahoo or Google will have sponsored ads—the ones along the left on the page. You can go to Google type in for example “real estate agents in
If they are not ready to listen, then say—“Here’s my info call me when you’re ready to learn more.”
You could go after other groups. Eddit if y our out there – Harley people, car enthusiasts.
Santo – I’ve been doing this with franchises. This is what I am familiar with. My background is with a small franchise. You look for the smaller franchises because chances are good that the owner words it everyday and what he owns is a job.
Andrea – yeah, this is free so anything you get is a gift!
Santo – This is great because they are already predisposed to owning a business.
John - I was in retail, but was on the fast track. But there are a lot of salespeople in other sales that are slow right now. Like car dealerships—call one of those—the person answering the phone is the guy waiting for someone to walk in the door.
I have been getting a lot out of the CD’s I got from Myron Golden. He is having a seminar in
Myron Golden can help generate multiple people which is what our business needs.
Ray – I have tried something similar but I did it with a letter to real estate agents. I have gotten about 3 leads a week from this. I was gassing up the vehicles today, and I saw a sign on top of the gas pump—so when I went into the station and talked to the owner. He said I can put up a sign on top of the pump for $30.00 a month.
Santo – The key is to create the activity and put people on the calls. How you get there doesn’t matter. Find your niche and stick with it. John Lavenia on the Black Belt Marketers call the other night said he doesn’t know much about PPC. How he built his business was on newspaper and print ads.
John – Anyone else like to jump out here with any questions or anything?
Paul – If I could say something. We are going to go over a short chapter from the Dummies book next week. It is going to be Chapter 11. If ou can’t find the book, you can contact me at paul.nicholls10@gmail.com and because it is a small chapter, I’ll send it to you. This chapter is on 2nd and 3rd tier PPC’s. Once you get onto these sites, you’ll have questions. Bring them to the call and someone here can help get your questions cleared up.
Santo – Also, share your results because I know they will be coming in and we would like to hear from you.
Thank-you. This call’s a wrap.
Primary contributors: John Toth
Santo Parisi
Paul Nicholls
Total Attendance on Call: 20
Greeting: John Toth
Introductions & Disclaimer: Santo Parisi
Topic: Extreme Team Las Vegas Event
Saturday, January 20, 2007
John kicked off call. Spoke about Brian Murray’s presentation:
“Secret Businesses Do Not Work” – if you feel you are in a fantastic opportunity, why not share it with everyone. Get out there and tell people about your business.
Brian and Rhonda Swan – they promote (sell) themselves. They buy and distribute water bottles, pens, etc. that have “the Swan Lifestyle” printed on them. They mainly focus on the area they live in for their advertising and prospecting. They have run the same ad in the local small newpapers. The Ad reads: Wanted: Highly Motivated With Rock’n Roll Attitude Call Now! They have run this ad for the last 2 years and it has been successful.
Zenaida Lorenzo – spoke about warm contact market. She was the top earner in 2005 with $590,000.00. She had 40 Beyond Freedom sales, 37 were internet leads and 3 were warm contact sales. The 3 warm contact sales made her $200,000.00 of her $590,000.00 total. So, yes, go after warm contact sales.
Bill Putnam, the rodeo guy – Has been running an ad that costs him $4.00 a week to run and is getting great results with it in a small newspaper. You must keep the ad running for a little while so that it builds exposure—then you will start getting results. Most people pull the ad too soon.
Beau Reid – 29 year old millionaire. You can have a business for the cost of your cable bill a month. Most cable, internet etc. costs around $150.00 a month. He asked the question: “What would you rather have cable or business?” He did the Business Plan on a call December 5, 2006. The call was recorded – listen to it. Says he uses OPM – Other People’s Money – for his business.
John turned call over to Paul.
Paul – spoke about how this call is about brainstorming ideas and information regarding marketing and advertising. He mentioned the book Pay Per Click Search Engine Marketing for Dummies and how we are discussing certain assigned chapters of the book on this weekly call. He assigned Chapter 2 as the topic of the call on February 1.
Paul also spoke about the speaker that they had at the event, Myron Golden. He said that he gave a dynamic presentation that had the group fired up on the topic of attitude and confidence (and other things) with your business.
Paul turned call over to Santo.
Santo – expanded on Myron Golden’s presentation. Also spoke about John Lavenia’s presentation regarding the card that he found on the windshield of his car. The card was put there by Shane Kryder with a straight forward message about making a decision and getting started. The rest is LLI history.
Santo touched on the business card holders and business cards that he developed and is distributing as a form of advertising. He has also started ads in different search engines i.e. Searchfeed, Mamma etc.
John jumped out about pausing ads at midnight, as some search engine allow you to do, and then restarting in the morning as a way of avoiding click fraud. Again, let your ads run for a while—they have to become familiar before you get responses. John also mentioned Wendy Stevens’ Ad that netted her $90,000.00.
Greg Nicholls – contributed to the call by speaking about consistency and how that is key in advertising. He also mentioned that when John shared with everyone about Wendy Stevens’ Ad that sharing information and using it is what this business is about. (mentoring)
John opened the floor and called on Ed Kejonen to share his experience in Vegas. Ed spoke about having his truck and a Harley Davidson paid for and that he is happy—but, he wants time to be with his family, that is what he wants. “Wants to change dirty diapers as opposed to stocking them on shelves at CVS.” He mentioned his idea about getting the biker community in LLI. Ed quoted Greg Nicholls’ words of wisdom – “When you quit convincing, selling and almost begging is when it will start happening”. In Vegas, Ed was not into the flyers they wer passing out—but, when Paul handed him some million dollar bills—now everybody wanted those!
Andrea jumped out and asked if there was some way that we could put some of the information that Mr. Golden had onto the call. Paul & John said maybe it could be put on a website that they are thinking of doing to help get the information out about the calls and the topics.
Greg Nicholls jumped out and was talking about blogs and how to go about getting them.